Ideas made tangible.

CULTURAL HERITAGE PROJECTS

Each project is an expression of research, cultural storytelling, and creative practice. Together they show what cultural intelligence looks like when it moves beyond ideas and into the world.

COMING SOON

Medterra

Medterra magazine concept featuring a Mediterranean coastal village and the theme “Rooted in Place. Connected by Culture.”

The future home of an evolving brand rooted in Mediterranean culture, craft, and heritage. Vision in development - a microsite and commercial identity to follow.

LEARN MORE ABOUT Medterra→
Oil of Anatolia project featuring olive oil and the cultural heritage of Anatolia.

PROVENANCE · 2021

A storytelling platform exploring olive oil through culture, history, diplomacy, and the living traditions of Anatolia.

Oil of Anatolia

A Taste of Saudi Arabia cultural heritage project exploring Saudi traditions through food and storytelling.

CULTURAL HERITAGE

A cultural heritage initiative exploring Saudi Arabia through food, place, traditions, and documentary storytelling.

A Taste of Saudi Arabia

Turkish cuisine featured during Yvonne Maffei’s 2023 guest chef engagement at the World Bank.

CULTURAL HERITAGE - 2023

Turkish Cuisine at the
World Bank

Guest chef engagement featuring Turkish cuisine and training World Bank chefs in halal cooking methods.

My Halal Kitchen by Yvonne Maffei, a platform exploring Muslim food heritage, traditions, and cultural identity.

CULTURAL HERITAGE · 2009–PRESENT

A pioneering platform documenting Muslim food heritage, traditions, and cultural identity through stories, recipes, and lived experience.

My Halal Kitchen

Scents of Sicily artisan soap inspired by Sicilian citrus, botanicals, and Mediterranean heritage.

PLACE & SENSES · 2023

Cultural storytelling translated into a tangible product and brand experience — artisan soaps rooted in Sicilian terroir, heritage, and the Casa Maffei identity.

Scents of Sicily

Yvonne Maffei featured by the Mediterranean Diet Roundtable for her work in halal food and culinary diplomacy.
Yvonne Maffei featured by the Mediterranean Diet Roundtable for her work in halal food and culinary diplomacy.

CULINARY DIPLOMACY · 2023

A collaborative initiative exploring halal food within Mediterranean culinary traditions and the role of food in cultural dialogue.

Mediterranean Diet Roundtable

IN DEVELOPMENT

New work taking shape.

Upcoming books and editorial projects exploring food, culture, entrepreneurship, sustainability, and place.

01
Fitna
in Food

Cover of Fitna in Food by Yvonne Maffei.

Coming Soon

Cover of Mindset of an Entrepreneur by Yvonne Maffei.

02
Mindset of an Entrepreneur

Coming Soon

03
Halal
Food Systems

Cover of Halal Food Systems: Faith, Food, Sustainability and the Global Halal Economy by Yvonne Maffei.

Coming Soon

04
My Sicilian
Table

Cover of My Sicilian Table by Yvonne Maffei.

Coming Soon

Cover of Superfoods of the Turkish Aegean by Yvonne Maffei.

05
Superfoods of the Turkish Aegean

Coming Soon

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